Started as a two-person freelance shop taking on small web projects, working out of a shared desk and shipping everything ourselves end to end.

Signed our first long-term retainer with a Series A startup, which let us hire our first full-time engineer and move off project-to-project work.

Rebuilt our own site and process from scratch, formalized a design system, and started turning down projects that didn't fit our focus.

Opened a dedicated AI practice after three straight client projects needed the same LLM infrastructure, now roughly half of new inbound work.